About Us
Seller Insights – your resource for Business to Business (B2B) sales tools, buyer insights, sales diagnostics, sales tips and ideas is brought to you by The ASG Group – a team of International sales Performance Improvement consultants specialising in high value B2B selling and buying.
Click on any of the following for details:
- About The ASG Group
- The ASG Group Services
- The Science Behind Delivery
- Our Clients and Partners
- The Team, including profiles of John O Gorman and Ray Collis
- Contact us
The ASG Group – Working with B2B Sales Teams
Organisations such as BancTec, Acorn Life, The Project Management Group, Mercury Engineering Group, Affinion International, DMG Group, Shay Murtagh, ICDS, Isite Solutions, Exaxe and PolarLake use our sales services and sales tools to:
- Boost sales by targeting at least a 2% improvement at each stage of the sales process
- Develop closing skills by adopting to more sophisticated customer buying processes
- Highlight sales performance improvement opportunities for sales growth
- Develop sales strategies, sales action plans and sales skills
The ASG Group are programme facilitators on the Meet the Buyer module, on the internationally recognised DIT International Selling Programme. The initials ASG stand for Accelerating Sales Growth.
Our latest books
The ASG Group: Team
The ASG Group is a team of sales coaches, consultants and specialists, with a unique insight to the challenges, strategies and success of 100’s of Sales Managers and Directors across the UK and Ireland.
More importantly the team has a detailed understanding of the changed nature of buying in large organisations. In April 2010 it is set to publish ‘The Buying Revolution’ a book revealing how buyers want to be sold to – based on research with some of the world’s largest companies.
The ASG Group is led by B2B Sales Coaches John O Gorman and Ray Collis, backed up by a team of 6 sectorally focused consultants in the UK and US.
John O Gorman
John has sold and marketed software on a national and international (UK, German, US, Canada and South Africa) basis for:
• Digital / Compaq
• Phoenix
• 3Q Solutions
• Eontec
John is trained in marketing and international selling methodologies. He returned from North America in 2003 and completed an International MBA in The Michael Smurfit Business School.
John holds a B-Comm and Higher Diploma in Marketing from NUI Galway and is member of the Marketing Institute of Ireland and MBA Association of Ireland.
View John’s profile on Linked-in
Ray Collis
Ray, who began his career in sales and marketing almost 2 decades ago, has held Marketing Manager, Sales Manager and Managing Director positions in dynamic professional services and technology companies, both in the UK and Ireland.
He had managed sales teams selling to the UK’s largest companies and institutions, such as Alstrom, GlaxoSmithKline, South Staffordshire Plc., HP/Danone, BT, HBOS, etc.
Ray has supported international market expansion by companies as diverse as by ADP/Saville Systems, Norsk Hydro and Neodata.
With B.Comm and M.B.S. degrees, Ray has delivered successful export projects in the UK, US, Russia and key European Markets for private companies, the European Community and other bodies.
View Ray’s profile on Linked-in
